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Would you buy a property and not keep a record of the address or keep a key?
Not one of us would ever do this with our property whether it be a house, condo, car etc. Would you not keep a key to your property? Would you give complete control over a house to a property management team and not keep a record of where the house was located? Would you then forget who you hired to keep track of the property?
When we relate “online property” to actual property, it is easier for business owners to understand the importance of having control and access over your online property at all times.
Some questions you need to know the answers to are:
Do not rely on web developers or your social media person to store this information. Make sure you have all of the information relating to your online property in a safe place.
“As a 15 year web developer and designer, I recommend having a printed document of all the information related to your online property as well as documenting all the passwords in a safe place as well.”
This is the information that needs to be documented:
Going back to the house analogy, you cannot rely on others to hold the keys to your “online property”. Keep track of your passwords and logins the same way you would take care of the keys to your house or car.
In today’s world, your online property is imperative to the success of your business. If you have spent thousands of dollars and more importantly your time to build your “online property” in terms of content and design, you need to take care of your property by maintaining your property and having complete access to it at all times.
Understanding websites and technology can be frustrating. Keeping track of all your logins can seem tedious as well but it will be well worth the time and effort now and in the future.
To learn more, contact our Podcast Panelist:
Serenity Now For Entrepreneurs January 5, 2021
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