From Launch to Exit: A Serial Founder’s Survival Guide

The first call you make matters: Most founders race to product development, but Craig insists your first two calls should be to a corporate lawyer and accountant. The structure you choose on day one determines your freedom years later.

The unconventional funding roadmap: Before approaching VCs, Craig leveraged creative grant programs that required zero equity dilution to fund his MVPs. Only then did he approach larger investors with proof of concept.

The question that saved his companies was, “What’s your number?” Craig asked every potential co-founder for their specific selling price before partnering. This “philosophical alignment” prevented countless founder disputes when acquisition offers arrived.

The silent saboteur: “People go crazy when there’s money on the table.” Craig’s most valuable advice? Keep potential acquisitions completely confidential, even from your team, until the paperwork is signed.