How a Homemade Pain Relief Formula Became a Small-Batch Skincare Business

When every woman at a book club immediately buys a product after trying it once, you know something’s working.

The latest episode of Serenity Now for Entrepreneurs features Deborah Coggles, founder of Esther’s Essentials, who turned a sister’s severe arthritis pain into a thriving small-batch skincare and healthcare business.

What started as a homemade pain relief formula that had her sister walking without a limp became a word-of-mouth sensation built entirely on customer transformations.

Deborah shares how she built a product line using rooftop-grown herbs and Canadian-sourced ingredients, why she customizes formulations at no cost for customers with sensitivities, and the personal pivot that made this business possible after two hip replacements and her role as a caregiver for her grandson.

This episode delivers real insights on starting a product-based business from scratch, building through authentic customer relationships, and the critical business decisions required to scale beyond the startup phase.

Tune in for another episode with our Serenity Sisters. Click below.