When Disruption Becomes Opportunity: A Product Creation Expert Shares Her 2024 Reset

When political uncertainty forced a simultaneous pause on every client contract in late 2024, Tara Latham made a decision that reshaped her entire business model.

In the latest episode of Serenity Now for Entrepreneurs, the founder of Sugarhouse Creative (now Formative Group) reveals how she turned what could have been a devastating blow into the catalyst for building a more focused, rewarding business.

Tara walks through her pivot from running a full-service product creation agency with physical R&D facilities and extensive overhead to a lean strategic consultancy working directly with founders and design leaders. Her candid insights on shedding everything non-essential and moving upstream in the product creation cycle offer a powerful blueprint for adaptive business strategy for anyone facing industry disruption.

Beyond her own pivot story, Tara provides a fascinating deep dive into the realities of North American manufacturing, particularly in technical apparel. Her perspective on why “Made in China” doesn’t tell the whole story and what it would actually take to bring specialized manufacturing back to Canada challenges the oversimplified narratives dominating current trade discussions.

For entrepreneurs navigating uncertainty, product creators rethinking their operations, or anyone interested in the future of Canadian manufacturing, this conversation delivers actionable wisdom on finding opportunity in disruption.

Listen now to discover how embracing uncertainty can lead to your best work yet.