
From Launch to Exit: A Serial Founder’s Survival Guide
The middle of a marathon is where dreams go to die. Startups are exactly the same. Serial entrepreneur Craig Martin has launched 6 tech startups over two decades, and his candid insights on the recent Serenity Now for Entrepreneurs podcast are pure gold for founders. While everyone loves the excitement of launch day, Craig reveals the often-overlooked fundamentals that determine whether you’ll make it to the finish line: The first call you make matters: Most founders race to product development, but Craig insists your first two calls should be to a corporate lawyer and accountant. The structure you choose on […]