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     Modern-day marketing is evolving quickly, and anybody can participate. As authenticity takes precedence, the real and unfiltered you could be what your marketing strategy needs. With over 33 years of food industry experience, Jay Ashton, Brand Activation Manager Sysco Canada has seen the evolution of branding and is part of the shift to more closely relating to his customers... by being himself. On the newest episode of Serenity Now Jay discusses the direction he sees marketing strategy heading, the kinds of content grabbing attention today, why we need to go back to playing and making mistakes, plus [...]

 Changes to CEBA have happened, and they impact many Canadian businesses. Serenity Sisters Rita and Candace break down the new details of CEBA loan repayment, current options for relief, and the implications of the newest government news. Loan for a loan? Listen to Serenity Now to discover why this is as tricky as it sounds. Need more information? Here are links to the following resources. Government Of Canada Click here CFIBClick here

 “It’s amazing what you can do when the chips are down.” Having lost his corporate sales job, Ken Gee was in a position where he had to take a risk… so he started a moving and logistics business on Monday morning. On this latest episode of Serenity Now, Ken discusses how his passions fueled his life, which led him to entrepreneurship, how he knew when it was time to exit his business, what led him to get his dream job, and more. Listen in to hear a story about passion leading to a fulfilling life, something we can all […]

play_arrow When to call your accountant! Serenity Now For Entrepreneurs Are you aware of all the ways an accountant can help your business? Do you maximize the services your accountant provides? In this episode of Serenity Now, the sisters discuss how an accountant can provide guidance in ways you may of not have considered, when you should be contacting an accountant (or when it’s too late), how to choose the right accountant, and so much more.  This episode will get you dialling your accountant….or rapidly searching for one. Don’t miss it. 

play_arrow When Clients Don’t Pay Serenity Now For Entrepreneurs Have you ever had difficulty collecting money owed for your work? Perhaps your client has forgotten to pay you… or worse, chosen not to?  This happens way too often and our panel has seen it all. On the latest episode of Serenity Now, the sisters share stories from their experiences with overdue receivables and discuss how they’ve proactively avoided poor payment practices.   Listen in to learn preventative measures to stop you from getting forgotten on payment day, tactics to support timely payment, the power that relationships hold at invoice time, and […]